In my experience as a social media manager, consultant, and trainer, there are 9 categories of “tools” someone needs to conduct their business. These categories could have 10-20 different systems, but in my world simplicity reigns supreme. Find the one or two best tools for each category, and try not to get distracted by the next shiny idea. If you find the systems you chose don’t work for you, then go shopping for just that type of tool. Try to avoid the “Top 200 Tools” lists. Instead, tap your community to ask what they use and ask for reviews.
This is not a list of tools for managing your social sites; it is a list of tools to manage YOUR life as a social media manager.
You’re going to need these 9 types of tools: calendar, social posting scheduler, invoicing system, social account management, relationship management, image creation and editing, reporting system, file management, and an online meeting system. Everything else is icing on the social media manager cake.
Let’s go through them one at a time, and I’ll try to explain why you need to figure them out now – even before you have a client. If you already have clients, hopefully this help you streamline your process and save you time and make you more money!
ABOUT THE AUTHOR
Author of Social Media Marketing eLearning Kit for Dummies and co-author of Facebook Marketing All-In-One for Dummies, Phyllis Khare brings her energy, enthusiasm, training and inspirational skills to life in her books and presentations.
Her career, shaped by decades of musical entertaining and teaching worldwide audiences now focuses on Social Media Marketing. Ever the entertainer, Phyllis who once focused on teaching young people through song and dance, now helps people of all ages take advantage of the ever-changing social media environment to open more doors to more customers.
First and second career, passion-fueled entrepreneurs get excited about the marketing possibilities Phyllis brings to light in her entertaining energetic presentations. Considered a master teacher, Phyllis brings actionable plans and practical processes to any audience interested in taking their marketing online, or ramping it up with social media. Learn more about how you can work with Phyllis at www.PhyllisKhare.com.