Keeping current with the latest marketing and social media trends can be overwhelming, but one thing is for sure, video marketing is the new kid on the marketing block that can be a game changer for your business.
Trust is a big issue when it comes to finding clients. Video can break the trust barrier and ease a person’s mind – even just a little. When a prospect can see and hear you, their trust level goes up. And because you can’t be everywhere and meet everyone in person, video is the next best thing. Video will make it easier for potential clients, who don’t know you, to pick up the phone and make that first initial contact.
Worried about your star quality?
You don’t have to be amazing on camera to make effective videos. Your ideal clients are looking for real people who appear knowledgeable and trustworthy. They’re not looking for someone who seems “perfect.” In fact, they will connect with you more if you’re honest about your imperfections. Be vulnerable. Be honest. Be you.
But what if I’m boring?
Nobody’s expecting a movie star or comedian, but there are things you can do to make yourself more likable on camera.
5 Tips On Filming
- When filming, the most important thing is to be yourself. Make sure you don’t look like you’re reading from a teleprompter or trying to remember what to say. Pretend like you’re talking to a friend, or someone who needs your services.
- When you’re speaking, begin with a smile and look directly into the camera (make sure you are looking into the lens). As humans, we are programmed to respond positively to smiling faces, so use that to your advantage.
- Your videos should be short, sweet and to the point. Two minutes at best for videos on your website or YouTube. Training videos can be longer.
- You can film “in chunks” if that’s easier for you. In other words, don’t worry about trying to memorize what you want to say so you can deliver it in one take. By filming in small segments, you can speak about each point, stop, and then film the next thing you want to say. You can then edit all the pieces together using simple and free editing software found on YouTube (or hire an affordable video editor on odesk.com).
- While you don’t have to have Steven Spielberg quality videos, make sure the sound and the lighting are adequate. If people can’t hear or see you because of poor audio or dark shadows on your face, they’ll get frustrated and leave, while what you really want is for them to stay to the end.
And last but certainly not least, don't forget the call to action. One of the biggest mistakes rookies make with video marketing is to leave out this vital piece of the video marketing formula. For instance, if you want people to call you, make sure to include your phone number. If you want them to go to your website, make sure to tell them what it is.
The call to action is actually the most important part of your video, because without it, viewers will just click on to the next bright shiny object on their computer screen and forget about the video they just watched. So don’t be shy. Let them know exactly what you want them to do next.
ABOUT THE AUTHOR
Rhonda Ryder is one of our Abundance Advisors in the 30-Day Abundance Adventure and the founder of Be You Videos where she helps entrepreneurs attract more clients, sales and profits through powerful, clear and captivating messaging on video.
Get Rhonda’s free Videos, “How to Get More Leads, Clients and Sales with Online Video” here: http://beyouvideos.com, along with her complimentary video script template PDF.