While most of us would like to believe that once we finally get our businesses up and running, clients and customers will flock through the door. Unfortunately, that’s not always the case for many of us. You have to let people know what you’re doing—in a big way. There’s a simple way to do this, however. So simple, in fact, that many of us overlook it. I’m talking about the power of a press release. If you’ve added services to what you’re already doing, have written a new book or are offering a workshop—how are you letting the world know? The best way is by writing a release. It doesn’t cost you anything (except your time) and with a little research and a few computer keystrokes, that news can be sitting in front of news anchors, editors and publishers anywhere in the world. But, there’s a formula. You have to know how to write it so that it gets the attention of editors and has the potential to go viral.
It’s simple and easy. You just have to make sure that you avoid the three mistakes most people make when doing a press release. They are:
Mistake #1 – They are afraid of getting rejected – you know the feeling. You want to share an accomplishment or a new product or service with the world because you feel it is important, but it really puts you out there and your feel like you’re really putting yourself on the line.
Mistake #2 – Not positioning yourself correctly when doing publicity. That means that you have to know what it is that you are trying to promote and leverage that in an interview. Many people think that if they just get the interview, that’s enough, but there’s so much more to it. You have to be prepared with messaging points. If an interviewer asks you 5 ways your product or service can help and you ramble on about the first point for two minutes, you’re not getting the benefit of the interview.
Mistake #3 – Understanding your “why” –Why do you do what you do? Why are you in business? What made you write that book or start that business? What is the passion behind what you are promoting that made you start it in the first place? Many small businesses don’t understand their “why”. This really means digging in and finding out what is unique about your business.
Creating Magnetic Press Releases is easy and I have created a special guide for you: Write an Attention Getting Press Release. And you can get it free—all you have to do is sign up for The 30-Day Abundance Adventure. Just go HERE.
Celebrate your abundance by shining a light on the good you do for the world!
ABOUT THE AUTHOR
GINGER CAMPBELL is the founder of SNAP Productions, a purposeful integrated communications and event management strategy services. By focusing SNAP’s efforts on what outcomes her clients hope to achieve and “why” they do what they do, she has developed creative and successful campaigns for corporations, as well as heart-centered and companies both nationally and internationally. She enjoys working with businesses that enhance the human condition. To that end, she focuses on developing social impact programs and campaigns that make our planet a better place to live. Ginger specializes in taking businesses to the next level through integrated communications (new and traditional media), event production, and branding/positioning to raise awareness and revenues for her clients.
The firm’s clients include leaders in the areas of architecture, health, arts and entertainment, politics, lifestyle/leisure and corporations. She has worked with organizations such as AEG, Hewlett Packard, People Magazine, Motown, Sony, the LA Marathon, the California African American Museum, the City of Chicago, Philips Lighting, Charles R. Drew University of Medicine and Science and City of Hope. She has worked with televised award shows such as the NAACP Image Awards, MTV Music Awards, American Music Awards, festivals such as Taste of Chicago, the Chicago Blues Fest, The Chicago Gospel Festival and the Rhythm and Joy Festival. She has created press campaigns and events for newsmakers and celebrities such as Diana Ross, Queen Latifah, Stevie Wonder and Steve Winwood, to name a few. Contact her at firstname.lastname@example.org.