Many of you have a book or even an online program in you to help get your message out, but marketing it feels ‘salesy' or ‘sleazy' to you or you're just not sure how to do it.
Why is writing enticing marketing copy essential to the success of your book launch and long-term promotion campaign?
Casey also reveals several easy-to-implement secrets that make it easy for you to:
- Develop marketing copy that feels like a friendly conversation
- Focus your marketing messages on what book buyers care about most
- Create simple but powerful headlines in a matter of minutes
- Craft “at-a-glance-friendly” copy that engages your audience instantly
- Use the second most powerful word in marketing to draw readers into your copy
In addition, Casey will explain how to get “perfect” endorsement quotes to use in your book marketing materials. He's used this technique hundreds of times for his clients.. and it really works!
ABOUT OUR GUEST
Casey is a copywriter for Jeff Walker's Product Launch Formula team. He is also a recognized expert at crafting engaging marketing materials for dozens of authors who have earned Amazon bestseller and international bestseller status.
Casey helps authors achieve these milestones through conversational copywriting techniques that use benefit-driven statements, emotion, and storytelling to motivate readers to buy books.
Casey is best known for his innovative approach to creating Core Message Platforms that serve as the “master messaging document” for your book. He is also author of the book, Essential Sales Writing Secrets.
Casey's Gift Offer:
https://www.caseydemchak.com/secrets/
You will also find Casey as our Featured Gift on our Success Support Directory page, if you are not a member yet below we invite you to join.
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