Today I'm chatting with the amazing Michele PW (Pariza Wacek).
She is a best-selling, award-winning fiction and nonfiction author. On the fiction side, she writes psychological thrillers/mystery/suspense books and has a popular book blog. On the nonfiction side, she's written 5 books in the “Love-Based Business” series that share how to sell more with love and build a solid, profitable business on a foundation of love.
Michele shared how to create promotional materials like sales pages, opt in pages and emails that will draw in your ideal client using what she calls loved-based copy.
You have a choice when it comes to writing your copy (copywriting is writing promotional materials, nothing to do with putting a copyright on something or protecting your intellectual property) and marketing your business. You can choose fear-based (i.e. more traditional copywriting that sounds hype-y, slime-y and inauthentic) or love-based, where you can attract, inspire and invite your ideal prospects to become ideal clients.
One of the biggest questions Michele gets is does love-based copy actually work? The answer is YES!
On this call, she's going to share with you her proven love-based strategies that have helped her sell nearly $50 Million dollars of products and services over the past 8 years.
Michele shared the biggest mistake people make when creating copy and what to do instead. She gave a simple inner and outer approach to drawing in your ideal client and customer easier and faster starting right now!
In this interview you'll discover…
- What exactly IS love-based copy and why you should use it in your business (and why it's better than fear-based)
- The 3 foundational pieces you need to have in place to craft love-based copy
- The easiest and fastest way to get started writing love-based copy
- One of the biggest mistakes people make when they try and craft love-based copy
Michele provided you with an amazing gift of her Love-Based Copy Writing Template. Listen in and grab your gift!
ABOUT OUR GUEST
Michele's Gift Offer:
https://michelepw.com/lbcb/template/
You will also find Michele as our Featured Gift on our Success Support Directory page, if you are not a member yet below we invite you to join.
Special Invite from:
Join Our "Build Your Business From Your Soul" Community
I invite you to join our free Build Your Business from Your Soul Community. In this community not only will you be supported with informational podcasts with Successful Spiritual Entrepreneurs but also with a private Facebook group where we will be sharing Mentor Moments, sharing Action Items to take for you personally and for your business, and most importantly the Success Directory with access to amazing free tools you can put into action in your business right now. These gifts are from our podcast entrepreneurs to help you breakthrough into your own success and reaching your goals.