It’s time to get real about something BIG: why are so many entrepreneurs seeing a dip in course sales?

There’s more “how-to” content out there about creating courses than ever before. Remember when the online course world opened up, and it felt like a gold rush? It was so novel back then—you didn’t have to be Columbia University to teach online.

All you needed was your own experience and the drive to help others. Back then, people weren’t as critical, and it felt exciting to create something unique.

But here’s the reality now: today’s market is savvy. People aren’t just looking for another course. They want a transformation.

And here’s the catch: They’re not looking for a course at all. They’re after results. Experiences. A clear path forward that keeps them motivated and lets them see, right from the start, “Yes, I can do this.”

In this episode, we’re diving into the evolution from informational to transformational learning. We’ll cover:

• Why traditional courses with low completion rates aren’t cutting it anymore.
• The shift to creating experiences that build momentum (hint: it’s about learning paths, not information dumps).
• Practical, corporate-inspired strategies to keep your students engaged and empowered—so they don’t just buy your course, they complete it and actually benefit.

For our listeners, Laura is gifting our listeners her Perfect Lesson Framework! It’s a simple, three-part approach: engage, deliver, and apply. Most people tend to jump straight into the “deliver” part, but Laura’s framework includes two additional steps to set the stage and drive results. Plus, she’s sharing a video that explains why each part is key to creating successful lessons. Don’t miss out!

If you’re tired of seeing lackluster engagement and sales, this episode is for you. It’s time to pivot, rethink, and get your message out there in a way that sticks.